The Cabarrus Chamber recently had the opportunity to celebrate the exciting grand opening of WiT Group and Witcraft Studios’ brand-new office in Kannapolis, NC, with a ribbon-cutting event marking a significant milestone for the growing agency.
affordable podcast and video production
Founded by Josh Mangum in 2011 as a personal consultancy, WiT Group has evolved into a full-service performance marketing agency launched in 2020 in partnership with Creative Director and Managing Partner Aidan Eaton. In 2024, they expanded once again with the launch of Witcraft Studios, a public-facing podcast studio offering professional-grade production capabilities for creators, businesses, and storytellers alike.
The new Kannapolis location features the team’s first office space, equipped with a full conference table podcast setup that allows up to eight guests to be filmed in a professional studio environment. This added capability enables clients, influencers, and content creators to generate high-quality video content and marketing material—leveraging the powerful synergy between the two brands.
WiT Group distinguishes itself by operating on a pay-for-performance model, challenging the traditional agency framework by linking compensation directly to client results. With over 20 years of marketing and consulting experience, Josh Mangum has developed a unique approach known as Objective-Based Marketing, supported by the proprietary I.C.C.O. business growth model.
From web and digital marketing to branding and traditional media, WiT Group’s services are comprehensive. Through Witcraft Studios, they now also provide affordable podcast and video production—available to the public while also included as a value-added service for agency clients.
The company has been recognized as one of the Top 100 fastest-growing agencies in the U.S., earning accolades from organizations including ACA, 50Pros, Expertise, and Clutch.
By joining the Cabarrus Chamber, WiT Group, and Witcraft Studios, we aim to build strong connections with fellow business leaders and make a meaningful impact in the community.
Congratulations to WiT Group and Witcraft Studios—and welcome to the Chamber!
