“Visitor spending is an incredibly important contributor to our local economy,” said Cabarrus County Convention & Visitors Bureau President and CEO Donna Carpenter. “Along with creating jobs and generating tax revenues, tourism boosts quality of life for all of us who call Cabarrus County home. We value every guest and appreciate our community for making the visitor experience here so memorable.”
With this increase, Cabarrus County ranks 12th in total visitor spending among North Carolina’s 100 counties. Total visitor spending in North Carolina reached $37.2 billion in 2025, a 1.3% increase over 2024.
“Visitors play a critical role in the success of Cabarrus County,” said James Ross, Cabarrus County CVB Board of Directors chair and general manager of Concord Mills. “When guests choose our community as their destination, they support our businesses, dine in our restaurants, and invest in the entrepreneurs who drive our economy forward. Their spending generates meaningful economic impact, creates jobs for residents, and contributes to tax savings that benefit families throughout Cabarrus County.”
2025 Cabarrus County Tourism Impact Highlights:
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The travel and tourism industry directly employs more than 5,069 people in Cabarrus County
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Total payroll generated by the tourism industry in Cabarrus County was $186.44 million
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State and local tax revenues totaled $44.49 million from travel to Cabarrus County
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Taxes generated by visitor spending represent a tax savings of $177.88 per resident
About the Cabarrus County Convention and Visitors Bureau
As the official destination marketing organization for Cabarrus County, North Carolina, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. We also represent and support the interests of the local tourism industry and promote public awareness of the importance of tourism. For more, visit CabCoCVB.com or connect with Explore Cabarrus on social media.
